A common mistake many amateur SEO services make is that spend all their time and resources on all the wrong things. In this day and age where search engines are constantly updating their guidelines to improve search relevance, it becomes all the more important for you to get it right the first time onwards. Here are a few factors your business cannot afford to ignore while implementing an SEO strategy –
– Google Authorship
There is a constant debate around this element of SEO. Does it really help with your rankings? What people often cannot understand is the basic fact that your image by your result in the search engine eventually increases your click-through rates. Make sure your content is written well, is relevant and effectively placed. Using the authorship tag correctly will give your pages the much needed lift.
Make sure that in all places that your business is listed on the internet, all the information provided on each one of these listings is consistent. This means your phone number, name, address, contact, address, etc should be exactly the same and not just similar.
Leading search engines like Google always like content that is more specific. Thus, make it a point to keep your topics clear and to the point. Also make sure that your content is an average of over 600 words per page or you may be penalized for having thin content.
Make sure that the URLs of your website are absolute and not relative to your code. Make sure they are short and contain specific query parameters. If your SEO solutions provider feels the need to rewrite them, then so be it.
– The Alt Attribute
As important as it is to use this tag, it is more important for you to use it properly. When linking an image, this tag acts as an anchor text on a page. However, make it a point not to stuff this at the risk of being penalized.
– Page Speed
The speed of your page is critical to your rankings especially in mobile SEO. You can check the speed of your site on the Google Tool. Make sure you get a score that is above 85.
This blocks your web page from being crawled. If you want to block a page from being indexed, you can add the noindex tag.
If you are trying to recover your website and have failed the first time around, it is ideal to get professional help. Google penalties can be rather tricky to deal with. First, you need to know a great deal about penalty recovery to get your status changed. Furthermore, the longer your site remains penalized the harder it is for you to recover it. With the help of a reliable site auditor you will be able to figure out how to contact the authorities at Google and achieve the best results.
That said, it is important that you get your website audited every year. There are a number of new aspects of SEO that are consistently released every few months. For an average business owner keeping up can become a challenge. With professional help of seo company, this will no longer be a problem.